Since the advent of generative AI, there has been a debate on how these models are trained and what data they use. Reports have suggested that the companies are using users’ personal data to train these models. Now, Meta has updated its help resource centre with a form that allows users to opt out from providing their data to train generative AI models.According to a report by CNBC, Facebook users can delete some personal information that can be used by the company in the training of generative AI models. The updated Facebook help center resource section includes a form titled “Generative AI Data Subject Rights,” which allows users to “submit requests related to your third party information being used for generative AI model training.”Meta refers to third-party information as data “that is publicly available on the internet or licensed sources.” According to the company, this kind of information can represent some of the “billions of pieces of data” used to train generative AI models that “use predictions and patterns to create new content.”Meta has already said that it collects public information on the web in addition to licensing data from other providers. Blog posts, for example, can include personal information, such as someone’s name and contact information, Meta said.However, there is no information whether the users’ personal data includes their activity on Facebook-owned properties, such as their public comments and Instagram photos.How to delete Facebook data used for training generative AI models: Go to the “Generative AI Data Subject Rights” form on Meta’s privacy policy page. Click “Learn more and submit requests here.” Choose the second option to delete any of the personal information from those third-party data sources used for training. After selecting the option, users will need to pass a security check test, however, a bug may have reportedly hampered form completion.

What Is Content Marketing? Content marketing is the process of planning, creating, publishing and sharing content useful on multiple platforms, predominantly in the forms of blogs, newsletters, social media posts, emails, and videos, to reach the target audience.  It is a marketing strategy used by brands to retain current customers and reach out to potential customers. Why Is Content Marketing Important For Startups? Here are some of the reasons why businesses should use content marketing: Content that provides value to the target audience helps in boosting loyalty among the customers and fosters a stronger relationship. Content marketing drives audience engagement that encourages the target group to interact with the website and other touchpoints of a brand for content consumption again and again. When a brand publishes insightful content that showcases expertise in the field, it positions itself as an authority within the specific industry. A brand can leverage content marketing to generate leads by attracting the target audience with free but relevant information and strategically placing CTAs for generating leads. This can potentially aid in boosting conversion.  If a brand consistently churns out good quality content, it helps improve its SEO ranking and online visibility. How Does Content Marketing Work? To make the most of their content, brands tailor their content to cater to the different stages of a sales cycle: Awareness Stage: The content in this stage is around addressing the target group’s pain points, challenges, and questions with educational content like articles, blog posts, ebooks, videos, and newsletters. Avoid making it look like an advertorial. For instance, a bike touring company can put up content like ‘3 Ways to Choose the Right Bike Trip’. Consideration Stage: This is the next stage that combines informative content with marketing. The content in this stage addresses the needs of the target group and then natively integrates its products/services and shows how they address those needs. Brands can publish this in the form of case studies, how-to articles, videos, and checklists. Examples: Cloud-based phone system company’s checklist – ‘8 Ways to Improve Your Phone Customer Service’. Closing Stage: In the closing stage of the sales cycle, customers are close to making a purchase. At this stage, a brand should create and curate content in a way that highlights why its product or service is the best choice for them. This content should demonstrate the brand’s expertise and unique qualities. Such content can be supported by using testimonials, videos, guides, and research reports.  How To Get Started With Marketing Content? Start with identifying the audience. This first step involves understanding the priorities, challenges and preferences of the target audience and then developing profiles of audience members to tailor content effectively. Choose a distribution channel where the target audience will likely engage with the content. Opt for formats that align with the chosen distribution channel – for instance, use emails for longer content like article blogs and post shorter content like checklists on social media. Develop a short-term plan spanning three to six months based on the audience and suitable formats. Avoid overly ambitious plans that could strain resources and budget. Keeping track of the content creation timeframe aids in effective schedule management. Creating content that is easy to understand, devoid of jargon, and offers practical advice is fundamental. The content’s relevance and action-oriented nature play a pivotal role in engaging the audience successfully. What Are The Types Of Content Marketing? As per experts, these are some prominent types of content marketing that are being practiced: Online content marketing is publishing content on websites to improve search engine rankings and engage the right audience.  Social media content marketing is leveraging platforms like Facebook, Instagram, and LinkedIn to create and share content that use visuals such as photos, videos, and stories to leverage a large user base. Infographic content marketing is employed to present information and data in a visually appealing format through infographics, making complex topics easier to understand. Blog content marketing is used to creatively cover various topics, promote internal and external content, and natively incorporate product information. Podcast content marketing is fairly new but has been gaining momentum over the past few years. It involves creating and sharing podcasts on platforms like Spotify and Apple. It allows flexibility in content, episode flow and conversational style. Video content marketing has also been gaining popularity in recent times. It works especially well in short video format, given the rise of reels on Instagram. Consumers prefer videos to learn about products or services. These videos can also be shared on social media, landing pages, and more. Paid ad content marketing reaches a wide audience and enhances visibility. It is particularly effective when paired with inbound marketing strategies. Paid ads can be placed on social media, landing pages, banners, and sponsored content. Which Indian Companies Are Known For Their Content Marketing Strategies? The following are some of the Indian companies which are known for their effective and successful content marketing strategies: Amul is known for its memorable ads. It engages with consumers by creating content that is relevant at the moment. It creates content using humour, such as memes that change according to events. Myntra, a popular online fashion brand, has collaborated with influencers who have millions of followers on social media. It creates content utilising digital marketing strategies like search engine optimisation (SEO), email, social media and WhatsApp marketing to increase revenue. It also uses blogs on its own app that talk about the latest fashion and trends. Food delivery giant Zomato is widely appreciated by netizens for its content market strategies. It uses unique strategies like sending push notifications with Bollywood dialogues, customised notifications based on past orders, and weather. The brand also maintains a strong presence across social media platforms.

Leaks and rumours around the next-generation Pixel smartphones — Pixel 8 series — have already started surfacing online. Several of them already collaborated on what to expect from the upcoming Pxiel smartphones. A new leak this time from the official Google Store has surfaced (spotted by Misaal Rehman) online for a limited time period.Google is not known for keeping information on its upcoming devices guarded ahead of the official unveiling. This time around, the handset has surfaced on the Google Store for a while in White colour option. The leak does not reveal much except give us a confirmation on the design of the upcoming phone. Rear camera housing is getting a minor updateWhile not much is expected to change in terms of design, we are certainly expecting Google to make some design updates. Based on the leaks and the one that has surfaced on Google Store, the back camera module is set to get a unified visor that’ll most likely house the 50MP primary, 64MP ultrawide and 48MP telephoto lenses. The LED flash is placed next to it and the phone is also expected to get an infrared sensor for temperature measurement can also be seen placed just below the flash towards the right side of the phone. Other features of the Pixel 8 Pro include a 6.7-inch LPTO OLED with QHD+ resolution. The display is set to have a 120Hz refresh rate. Also, the next-generation Tensor G3 is also set to power the smartphone. According to leaks and rumours, the smartphone is expected to feature 12GB RAM and up to 256GB onboard storage. The handset is expected to be backed by a 4950mAh battery with 27W charging. A recent report also claims that Google is planning to offer longer software updates to Pixel smartphones. https://twitter.com/MishaalRahman/status/1696728025310597312

Google Chrome users have reported that Microsoft is showing malware-type pop-ups on Windows 11 for users who don’t use Edge to browse the internet. These pop-ups are reportedly asking users to switch their default search engine to Microsoft Bingin Chrome. According to a report by The Verge, these pop-ups are not normal notifications as they don’t appear in the notification center in Windows 11.These notifications aren’t also connected to the part of Windows 11 that suggests new features for users. The report notes that an executable file has appeared in c:windowstempmubstemp and is digitally signed by Microsoft.Users getting pop-ups for not using Microsoft EdgeSeveral Reddit users have also reported similar pop-ups in the past few months. The report notes that Microsoft might be legally covered by the license agreements. However, the tech giant has reportedly asked users for their consent before analysing their PC usage to show a Bing pop-up for using Chrome with Google search.This is not the first time Microsoft has tried out new methods to push users into switching their browsers from Google and Chrome to Bing and Edge. Such pop-ups have already appeared in several parts including inside Chrome, on the Windows taskbar and more. Earlier, the company has also forced users to use Edge after rolling out a Windows update. Microsoft also frequently shows a full-screen message that asks users to switch to Bing and Edge after updates.In June, Microsoft also started taking over Chrome searches in Bing to deliver a response that looks like it’s generated from Microsoft’s GPT-4-powered chatbot. The fake AI interaction produced a full Bing page to entirely take over the search results for Chrome and convince Windows users to stick with Edge and Bing.Read what Microsoft has to say about these pop-upsIn a statement, Caitlin Roulston, director of communications at Microsoft said: “We are aware of these reports and have paused this notification while we investigate and take appropriate action to address this unintended behaviour.”

According to its update for the month ended July 31, 2023, Fidelity said its stake in Meesho was worth $43.24 Mn, up from $41.02 Mn as of June 30, 2023 At the same time, Fidelity valued its stake in Pine Labs at $34.77 Mn as of July 31, 2023, up 4.6% from $33.24 Mn as of June 30, 2023 This is the second valuation uptick for Pine Labs, as Baron Capital marked up its valuation, alongside Swiggy, earlier this week After multiple cuts, US-based asset management company (AMC) Fidelity Investments has increased the valuations of ecommerce unicorn Meesho and fintech unicorn Pine Labs, according to the monthly update filed with the US Securities and Exchange Commission (SEC). According to the update for the month ended July 31, 2023, Fidelity said its stake in Meesho was worth $43.24 Mn, up from $41.02 Mn as of June 30, 2023. This translates to an increase of 5.41% in the ecommerce unicorn’s valuation. At the same time, Fidelity valued its stake in Pine Labs at $34.77 Mn as of July 31, 2023, up 4.6% from $33.24 Mn as of June 30, 2023. However, the valuation of SaaS unicorn Gupshup remained unchanged. Earlier, Fidelity cut Gupshup’s valuation thrice between April and June 2023. Incidentally, this is the second valuation uptick for Pine Labs, as Baron Capital marked up its valuation, alongside Swiggy, earlier this week. It must be noted that Fidelity marked down the valuations of Indian startups in the past three to four months. It cut Meesho’s valuation by 9.7% in April and Pine Labs’ valuation by more than 9% in May 2023. Following the funding bull run of 2021 and early 2022, the Indian startup ecosystem has been hit hard by macroeconomic headwinds since mid-2022. This has dried up the capital for Indian startups. With profitability becoming the buzzword, startups have started focusing on turning profitable. Meanwhile, loss-making startups have been seeing valuation markdowns from investors. To be sure, a valuation markdown by an investor does not immediately mean that a startup’s valuation has fallen or risen. A private company’s valuation is decided at the time of fundraising and only reduces if it raises a down round, that is a funding round at a reduced valuation. As such, investors making changes to valuations is them reevaluating the value of their stake in a given startup, depending on factors such as financial performance and future outlook.

Strategic decision-making is at the core of a CEO’s responsibilities. Making informed and effective decisions can drive an organization’s success and shape its future. Here are the key principles and strategies CEOs can employ to make strategic decisions that benefit their organizations. 1. Define Clear Objectives At the heart of effective decision-making lies the necessity for CEOs to meticulously define their objectives. Beyond the surface, this involves delving into the core outcomes they aim to achieve. By establishing crystal-clear objectives, CEOs lay down a solid bedrock upon which the entire decision-making process rests. These objectives not only provide direction but also serve as benchmarks against which the success of the decision can be measured. 2. Gather Relevant Data In the era of information, the importance of data cannot be overstated. CEOs find themselves in a data-driven landscape where collecting, deciphering, and analyzing pertinent information is paramount. To paint an accurate picture of the situation, CEOs must sift through a plethora of data-driven insights. These insights provide a panoramic view of the scenario at hand, granting CEOs the ability to make informed choices that transcend gut feelings and assumptions. 3. Evaluate Risks and Benefits A key tightrope act for CEOs is the balance between risks and benefits. Each decision, like a coin, has two sides – the potential pitfalls and the promising gains. CEOs are tasked with dissecting these facets, comprehending the potential repercussions on the organization’s financial health, reputation, and stakeholder relationships. This step involves the meticulous scrutiny of the potential downsides while not losing sight of the rewards that lie ahead. 4. Consider Long-Term Implications Beyond the immediate aftermath, CEOs need to wear the glasses of futurists. The decisions made today, especially strategic ones, can have ramifications that stretch into the distant future. CEOs must ascertain how each choice harmonizes with the organization’s long-term aspirations and growth trajectory. This entails weighing short-term gains against potential long-term setbacks, ensuring alignment with the grander vision. 5. Involve Key Stakeholders A symphony of perspectives often leads to the finest decisions. CEOs recognize the orchestra of their organization’s stakeholders – from executives to managers to domain experts. By inviting this diverse ensemble into the decision-making process, CEOs ensure that no blind spots remain. This inclusion not only enriches the decision but also lays the foundation for widespread understanding and support. 6. Explore Alternatives Just as a painter experiments with various brush strokes before perfecting a masterpiece, CEOs should explore multiple alternatives. This step involves a rigorous exploration of various paths, enabling a comprehensive understanding of potential outcomes. Through this exploration, CEOs equip themselves with a holistic comprehension of the landscape, enabling them to make nuanced choices. 7. Prioritize Flexibility The only constant in the corporate world is change. Recognizing this, CEOs infuse adaptability into their strategic decisions. Flexibility is no longer an afterthought but a deliberate consideration. How will the decision evolve if new information surfaces? How will it pivot if circumstances shift? These are questions CEOs ponder, ensuring that the decision remains robust in the face of the unpredictable. 8. Communicate the Decision A decision uncommunicated is a decision unheard. CEOs grasp the significance of effective communication in driving a decision’s success. Translating the rationale behind the choice into a language that resonates with employees is crucial. This step not only aids comprehension but also curbs uncertainty and fosters unity in the face of change. 9. Implement and Monitor Progress A decision’s fate is sealed not at its inception but during its implementation. CEOs don the hat of overseers, tracking the decision’s journey from blueprint to reality. Regular monitoring becomes their compass, helping them discern if adjustments are necessary. This vigilant supervision ensures that the desired outcomes remain on the horizon. 10. Learn from Decisions Every decision, triumphant or turbulent, is a trove of wisdom. CEOs adopt the role of perpetual learners, gleaning insights from each choice. They engage in post-mortems, reflecting on the decision-making process, unearthing the “whys” behind the outcomes. This introspection paves the way for continuous enhancement, turning each decision into a stepping stone towards sharper strategic acumen. Takeaway Strategic decision-making is a critical skill for CEOs. By defining clear objectives, gathering data, evaluating risks and benefits, and involving stakeholders, CEOs can make informed choices that benefit their organizations. Prioritizing long-term implications, flexibility, and effective communication enhances decision-making. Monitoring progress, learning from decisions, and adapting strategies contribute to the CEO’s ability to lead their organization towards sustained success.

The Centre said that deliberations on the 2018 draft regulations for epharmacy are still ongoing, following which the Delhi HC granted an additional time of six weeks The Ministry of Health and Family Welfare in 2018 issued draft amendments to the Drugs and Cosmetics Rules, 1945 to regulate online sales of drugs Earlier this year, the DCGI sent show cause notice to about 20 epharmacies, including Tata 1mg, PharmEasy, Netmed, for selling drugs in contravention of the rules The Delhi High Court has granted the Centre an extension of another six weeks to finalise and inform the court about its stance on draft epharmacy regulations. The bench of Chief Justice Satish Chandra Sharma and Justice Sanjeev Narula, while hearing petitions seeking ban on sale of online drugs and against the 2018 draft rules released by the Ministry of Health and Family Welfare (MoHFW), said that the pending cases should not come in the way of the Centre taking steps against those violating the HC’s December 2018 order, news agency PTI reported. The HC had in 2018 ordered a stay on online pharmacies selling drugs without valid licences. Appearing for the government, Advocate Kirtiman Singh informed the court that deliberations on the draft regulations are still ongoing.  Consequently, the court gave the Centre an additional time of another six weeks to inform it about the outcome of the consultations and deliberations and the final stand of the government. The MoHFW in 2018 issued draft amendments to the Drugs and Cosmetics Rules, 1945 to regulate online sales of drugs. The ministry sought comments and suggestions on the rules, but the regulations have not been finalised yet.  At the heart of the matter are two petitions. While the South Chemists and Distributors Association’s plea has challenged the ministry’s draft notification, another petition by pharmacist Zaheer Ahmed has sought contempt action against pharmacies for selling drugs online in violation of the court’s order. Ahmed’s petition also seeks contempt action against the government for failing to ban unregulated online epharmacies.  It must be noted that the Drugs Controller General of India (DCGI) recently conducted fresh consultations on draft regulations for epharmacies with industry stakeholders. The meeting was attended by the All India Organization of Chemists and Druggists (AIOCD), representatives from the Pharmacy Council of India, and online pharmacy platforms, including Tata 1mg, PharmEasy, Netmed, and Practo.  The development came after the Delhi HC asked the government to take necessary actions against epharmacies.  Earlier in February, the DCGI sent show cause notices to 20 epharmacies, including Tata 1mg, Amazon, and Flipkart, for selling and distributing drugs in contravention of provisions of the Drugs and Cosmetics Act, 1940.  However, defending themselves, officials of the epharmacies reportedly approached the DCGI seeking an audience with the health ministry to clarify their position.  Last year, the Centre also came out with the draft New Drugs, Medical Devices and Cosmetics Bill, 2022, which sought to bring epharmacies under its ambit. However, the health ministry is now working on a revised draft of the bill and has also sought inputs from other departments.

Qakbot is a dangerous malware that made its way into over 700,000 computers across the world. According to the FBI, a multinational effort has taken down the malware that was infecting a wide network of computers. To take down the network Qakbot was routed through FBI-controlled servers. In a blog post, the security agency explained how it instructed infected computers in the US and elsewhere to download software that uninstalled the Qakbot malware.The installer also separated infected computers from the botnet, “preventing further installation of malware through Qakbot.”The US Department of Justice (DOJ) also noted the action was only restricted to the malware installed by Qakbot hackers and “did not extend to remediating other malware already installed on the victim computers.”How this malware affected usersHackers target victims by sending them spam emails containing attachments or links laden with this malware. Whenever victims click the link or download the attachment, Qakbot infects their computer. The system then becomes part of a botnet, which is a network of infected computers that are controlled remotely by hackers. After this, cybercriminals can install any malware on their victims’ devices, such as ransomware. Operation Duck HuntApart from the US operation, Europol and other security agencies from countries like France, Germany, the Netherlands, the UK, Romania and Latvia were also involved in a cybersecurity mission called Operation Duck Hunt for the same malware. As part of the latest operation, the DOJ seized $8.6 million worth of extorted funds in crypto. The report said the botnet was responsible for hundreds of millions of dollars in damages and infected more than 200,000 computers in the US. Qakbot has been around since 2008 and has been used by multiple ransomware groups. This includes Conti, REvil, MegaCortex and more. In a statement, US Attorney Martin Estrada said: “An international partnership led by the Justice Department and the FBI has resulted in the dismantling of Qakbot, one of the most notorious botnets ever, responsible for massive losses to victims around the world. Qakbot was the botnet of choice for some of the most infamous ransomware gangs, but we have now taken it out.”The Have I Been Pwned website is showing the compromised credentials FBI found during the operation. This site allows users to enter their email to check if they were affected. The Dutch National Police has also added affected credentials discovered by them to its Check Your Hack site.

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The interest Aleph Alpha has received so far—the company claims 10,000 customers across both business and government—shows it is able to compete, or at least coexist, with the emerging giants of the field, says Jörg Bienert, who is CEO of the German AI Association, an industry group. “This demand definitely shows it really makes sense to develop and provide these types of models in Germany,” he says. “Especially when it comes to governmental institutions that clearly want to have a solution that is developed and hosted in Europe.” Last year, Aleph Alpha opened its first data center in Berlin so it could better cater to highly regulated industries, such as government or security clients, that want to ensure their sensitive data is hosted in Germany. The concern about sending private data overseas is just one reason it’s important to develop European AI, says Bienert. But another, he says, is that it’s important to make sure European languages are not excluded from AI developments. Aleph Alpha’s model can already communicate in German, French, Spanish, Italian and English, and its training data includes the vast repository of multilingual public documents published by the European Parliament. But it’s not only the languages the company’s AI speaks that emphasize its European origins. The emphasis on transparent decision-making is part of an effort to combat the problem of AI systems “hallucinating,” or confidently sharing information that is wrong. Andrulis jumps at the chance to demonstrate how Aleph Alpha’s AI explains its decisions. When he asks Aleph Alpha’s AI model to describe the protagonist in H. P. Lovecraft’s short story, The Terrible Old Man, the AI replies: “The terrible old man is described as exceedingly feeble, physically and mentally.” Andrulis shows me how he can click on each of the words in that sentence to trace what informed the AI’s decision to say what it said. If Andrulis clicks on the word “mentally,” the AI refers him to the bit of text in the short story that informed that decision. This feature also works with images, he says. When the AI describes an image of the sun setting over Heidelberg, he can click on the word “sunset” and the AI again shows its workings—drawing a square around the part of the image where the horizon fades into layers of reds and yellows. Even to AI experts, this feels new. “They have started experimenting with trustworthy AI features, such as explainability, that I haven’t seen before,” says Nicolas Moës, director of European AI governance at the Future Society think tank. Moës believes these kinds of features could become more widespread once the EU passes its AI Act, sweeping legislation that is expected to include transparency requirements. Trade bodies, including the German AI association, complain that overly broad and onerous rules could slow Europe’s efforts to create a homegrown AI giant, forcing startups to focus on complying with the new rules instead of on innovation. But Moës argues the opposite, saying stricter rules could help European AI companies build better products and create a kind of standard of quality, echoing the success of other tightly regulated European industries. “The reason why German cars are seen as better is because there is a whole testing process,” he says.