Back in 2021, GOAT Brand Labs invested in Frangipani, a kidswear label brand Rishi Vasudev said that with GOAT Brand Labs assuming full control, they will leverage all their D2C platform capabilities to advance the brand to the next level of growth Founded in 2021 by Rishi Vasudev and Rameswar Mishra, GOAT collaborates with D2C founders and helps them to scale their brands GOAT Brand Labs has completed acquisition of the remaining stake in Frangipani, in line with the terms initially set during their majority acquisition in 2021. Back in 2021, GOAT Brand Labs invested in Frangipani, a kidswear label brand. Founded in 2012 by Sunaina Patel, Mansi Kilachand, Frangipani focuses on trendy, high-quality clothing for children and women at affordable prices. “As founders of this business, which was started as a brand for our own kids and has always been a labour of love for us, we are happy that the partnership with GBL has been successful. We hope that in GBL’s capable hands, the brand will achieve newer heights,” Patel and Kilachand, said. “Sunaina and Mansi have played a pivotal role in growing Frangipani over the last 10 years. With GBL taking full control, we will continue using all our D2C platform capabilities to accelerate the brand for the next level of growth,” Rishi Vasudev, CEO and cofounder of GOAT Brands Labs, said. Founded in 2021 by Rishi Vasudev and Rameswar Mishra, GOAT collaborates with D2C founders and helps them to scale their brands. Its portfolio of brands includes Chumbak, The Label Life, Pepe Inner Fashion, trueBrowns, Abhishti, Neemli Naturals, Breakbounce, NutriGlow, Voylla and Imara, among others. GOAT Brand Labs raised $50 Mn in an equity and debt part in its Series A round in 2022. It counts Tiger Global, Flipkart, Mayfield, Winter Capital, Nordstar and Better Capital as its investors. In India, it competes with the likes of UpScalio and Mensa Brands. As per an Inc42 report, the country’s D2C market is projected to become a $300 Bn space by 2030, growing at a CAGR of 24%.

India’s largest-IT services company Tata Consultancy Services (TCS) has entered into a strategic partnership with the Digital unit of Tata Son-owned British car company JLR. UK-based JLR is owned by Tata Motors, a subsidiary of TCS parent Tata Sons. The deal is valued at £800 million ($1 billion) over the next five years. According to the company, TCS will transform, simplify, and help manage the Digital estate, and build a new future-ready, strategic technology architecture that will support JLR’s Rimagine strategy.Reports suggest that the deal (with possible extensions) is valued at about £1.5 billion ($1.9 billion). The current 10-yr deal is valued at £840 million ( around $1.0 billion).What is the deal with JLR Digital aboutTCS has had a longstanding relationship with JLR Digital, spanning over a decade. As a part of the new partnership, TCS will deliver services spanning application development & maintenance, enterprise infrastructure management, cloud migration, cybersecurity and data services. Through synergies and economies of scale with suppliers, this partnership aims to deliver substantial savings for JLR over the next five years, unlocking free cash flow to reinvest into the future. TCS will leverage its contextual knowledge, deep domain expertise, proprietary platforms, vast partner ecosystem and future-ready talent pool to help JLR enhance its digital capacity. As a part of the new partnership, TCS will deliver a broad range of services spanning application development and maintenance, enterprise infrastructure management, cloud migration, cybersecurity and data services.Outside of the new contract, TCS is partnering with JLR to help accelerate its vision of modern luxury client experience tailored to different markets globally. “This is a truly bi-modal partnership where the efficiencies from leaner operations will help fund the new digital core, while our contextual knowledge and expertise will de-risk and accelerate that transformation,” said Anupam Singhal, business group head, manufacturing, TCS.“Building world class partnerships and maximising the benefits of being part of the Tata Group is a key part of our Reimagine strategy. Consistent with this, we are pleased to expand our long-term relationship with TCS to accelerate our digital transformation,” said Nigel Blenkinsop, executive director, enterprise performance and quality, JLR. TCS has operated in the UK for more than 45 years and currently employs more than 23,000 people in the UK and Ireland.TCS, in June, won a deal from UK-based National Employment Savings Trust (Nest) to digitally transform its scheme administration services.

What Is Search Engine Marketing? Search Engine Marketing, often abbreviated as SEM, is a form of digital advertising that aims to increase a website’s visibility on search engine results pages (SERPs) through paid advertising. It involves creating and managing paid search campaigns to drive targeted traffic to a website, ultimately boosting its online presence and driving conversions. Search Engine Marketing is also commonly referred to as Pay-Per-Click (PPC) advertising. This name originates from the payment model used in SEM, where advertisers pay a fee each time their ad is clicked. What Are The Examples of Search Engine Marketing? Google Ads (formerly Google AdWords): Advertisers bid on specific keywords, and their ads appear on Google’s search results pages when users search for those keywords. Bing Ads: Similar to Google Ads, this platform allows advertisers to display ads on Bing’s search engine. Yahoo Search Marketing: Advertisers can place ads on Yahoo’s search results pages. Shopping Ads: These ads display product images, prices, and descriptions, making them particularly effective for ecommerce businesses. Display Ads: These are visual ads that appear on various websites within a display network, targeting users based on their interests and online behaviour. Remarketing/Retargeting: These ads target users who have previously visited a website, encouraging them to return and complete a desired action. Here are the examples of Search Engine Marketing: Search Ads (Text Ads): These are the traditional ads that appear at the top or bottom of search engine results pages. They consist of text and a headline, often accompanied by ad extensions and are triggered by specific keywords. Display Ads: Display ads are visually engaging and can include images, videos, and interactive elements. They appear on websites within a display network and target users based on demographics, interests, and browsing behaviour. What Are The Components Of Search Engine Marketing? Keywords: Keywords are the foundation of SEM. Advertisers select relevant keywords that users might use when searching for their products or services. Ad Copy: This is the text that appears in the ads. It should be compelling, relevant, and include a call to action. Ad Extensions: These are additional pieces of information that enhance the ad, such as site links, callouts, and location information. Landing Pages: Landing pages are the web pages where users are directed when they click on an ad. These pages should be relevant to the ad and optimised for conversions. Quality Score: Quality Score is a metric that measures the relevance of your ad to the keywords and landing page. It impacts your ad’s position and cost. Bid Management: Advertisers set bids for their keywords, indicating the maximum amount they’re willing to pay for a click. Effective bid management is crucial for optimising campaigns. Click-Through Rate (CTR): CTR is the ratio of clicks to impressions. A high CTR indicates that your ads are resonating with users. Conversion Tracking: This involves tracking the actions users take after clicking on an ad, such as making a purchase or filling out a form. What Are Its Advantages? Targeted Reach: SEM allows advertisers to target specific keywords, demographics, and user behaviour, ensuring that ads are shown to a relevant and interested audience. Quick Results: Unlike organic search efforts, SEM can bring immediate visibility and traffic to a website. Measurable Performance: SEM provides detailed metrics, allowing advertisers to track clicks, impressions, conversions, and other key performance indicators. Budget Control: Advertisers have full control over their budgets and can set daily or campaign-level spending limits. Flexibility: Ad campaigns can be adjusted and optimised in real-time based on performance data, ensuring efficient resource allocation. Brand Exposure: Even if users don’t click on your ads, they still see your brand’s name and message, contributing to brand awareness. Remarketing Opportunities: SEM enables remarketing efforts, allowing businesses to re-engage users who have previously interacted with their website. Geo-Targeting: Advertisers can target specific geographic locations, ensuring that ads are shown to users in relevant locations. The post Here’s Everything You Need To Know About Search Engine Marketing appeared first on Inc42 Media.

The NPCI’s partnership with IMHCL will enable users to access EV charging facilities on the lines of how they make contractless toll payments on the highways The NPCI, in collaboration with fintech startup LivQuik, also launched ‘OTG Ring’, a contactless payment wearable ring The payments body also unveiled its co-creation framework that will foster collaboration among various players within the digital payments ecosystem The National Payments Corporation of India (NPCI) launched an array of new products and struck a slew of fintech partnerships on the sidelines of the recently concluded Global Fintech Fest 2023.  Encompassing the electric vehicle (EV) and digital payments domains, the NPCI has partnered with the Indian Highway Management Company Limited (IHMCL) to launch EV charging payments on the National Electronic Toll Collection (NETC) FASTag platform.  The move will enable electric vehicle owners to access EV charging facilities on the lines of how they make contactless toll payments on the highways.  “… This integration brings the benefits of contactless transactions, real-time monitoring, and secure payments to the EV charging ecosystem, fostering a seamless experience for users,” the NPCI said.  During the three-day event, the payments body unveiled a clutch of products in partnership with fintech startups.  In collaboration with fintech startup LivQuik, the NPCI has launched an ‘OTG Ring’, a contactless payment wearable ring. The Made in India product will allow users to make payments to any Near Field Communication (NFC)-based device and aims to replace plastic cards for various open-loop transit programs. It also launched a prepaid gift card in partnership with the state-backed payments network RuPay as well as a separate personalised prepaid card in collaboration with Pepper Money and PineLabs. The NPCI also unveiled a prepaid card in collaboration with FamX, primarily targeted at Gen Zs. The payments corporation also announced its partnership with forex services company Thomas Cook India to reportedly launch the country’s first RuPay prepaid forex card (Thomas Cook RuPay Card) for Indians travelling to the United Arab Emirates (UAE). Enabled by homegrown fintech startup CARD91, the pilot offering will gradually be rolled out globally in a phased manner. In addition, the NPCI also unveiled its co-creation framework that will foster collaboration among various players within the digital payments ecosystem.  “In today’s rapidly evolving business landscape, innovation is the key to success. Therefore, the launch of the Co-Creation Framework will provide a structured and dynamic approach to fostering collaboration among partners and stakeholders, driving creativity and innovation to new heights,” it said in a statement. The NPCI also launched a flurry of features on top of its unified payments interface (UPI) network. It showcased peer-to-peer money transfers on Amazon Alexa via voice commands at the fintech summit. The feature is expected to be rolled out to users soon. With this, users can ask Alexa to transfer money to their contacts and input PIN to process digital payments.  Alongside, the payments corporation also formally launched the UPI-ATM, which entails an interoperable UPI QR-based cash withdrawal. Under this, any participating bank account holder can withdraw cash from a UPI-enabled ATM by using UPI app.  Alongside, NPCI International Payments Limited (NPIL) also announced its agreement with cross-border payments solutions provider Paymentwall to enable Indian consumers to make ecommerce purchases with UPI in the US and the UK. Under this, all Paymentwall merchants will accept UPI in the US and UK and will expand the acceptance of the payments platform overseas.  Another major highlight of the event was the launch of ‘UPI AutoPay on QR’ which will allow users to activate recurring payments by just scanning a QR code.  This comes just a day after Reserve Bank of India (RBI) Governor Shaktikanta Das launched four new features on the UPI network, including conversational payments platform Hello! UPI and NFC-based offline payment offeringsUPI LITE X and UPI Tap & Pay. The slew of launches are part of the NPCI’s bid to achieve 10,000 Cr monthly transactions and expand digital payments to all nooks and corners of the country. With UPI recently achieving the milestone of 1,000 Cr monthly transactions in August 2023, all eyes are now on how the payments network scales up going forward. 

Samsung announced One UI Watch 5 with a slew of new changes and updates. Despite the fact that the user interface and design haven’t changed much, the latest One UI update for Galaxy Watch incorporates a handful of internal changes to uplift user experience. The company has been gradually rolling out the One UI Watch 5 update to its older smartwatches and as per the latest report, the update is now rolling out to Galaxy Watch 5 and Watch 5 Pro users in India. According to the report, the update is currently rolling out for the Galaxy Watch 5 GPS variant. However, it is also expected to become available for the LTE variant as well in the coming days. The update carries the firmware version R9xxXXU1BWH5 and the update is available to download via the Galaxy Wearable app. One UI Watch 5 update: What’s newFirst up, the One UI Watch 5 is based on Wear OS 4. And, the update is pretty heavy as it has a download size of around 1.77GB. Meanwhile, the update also includes July 2023 security patch in addition to new features like an updated layout for watch faces, a new card-based background for notifications and more. The changelog is pretty lengthy and to make things simpler for you, here’s the complete changelog as mentioned by Samsung on its official website. Watch Faces and Tiles:New vertical layout for easier watch face and tile selection.Battery tile for checking device battery levels (watch, phone, Galaxy Buds).Improved Buds controller tile with 360 audio control.Quick access to timers from the Timer tile.Ability to set an album or story as a dynamic watch face.Samsung Health:Enhanced sleep coaching with a redesigned results screen.Automatic recording of cycling workouts.Personalized heart rate zones during running workouts.Improved accuracy for track runs on a 400-meter track.Ability to create custom exercises.Backup and Restore:Periodic backup of watch data to the phone.Option to save backups to Samsung Cloud.Easier transfer of watch data to a new phone.Control Your Phone:More call controls from the watch, including volume adjustment and keypad buttons.Access to camera controls on the watch when using Galaxy Z Flip5 or Fold5 in Flex mode or Tent mode.Additional Changes:Dictate text with the Home button using voice input.Bixby can read notifications aloud with headphone connectivity.Multiple timers support (up to 20 timers).Share medical info during emergencies.Device care for monitoring battery, storage, and memory status.Universal gestures for touchless control.Organize apps into folders.Enhanced security with PIN or pattern requirement after factory reset.Addition of Samsung Pay feature.Some apps may require separate updates after the watch upgrade.

Google Pixel 8 and Google Pixel 8 Pro smartphones will be coming to India, the company has announced. The internet giant showed off the Pixel 8 smartphone in a teaser, which suggested that the smartphone will come at least in a Pink, or the rumoured Rose colour option.Google Pixel 8, Pixel 8 Pro launch in IndiaBoth the Google Pixel 8 and Google Pixel 8 Pro will be launched on October 4. “You know what they say, great things come in eights,” the company said in the teaser. The phone will be available for pre-orders from October 5 in India. Just like every year, the smartphones can be purchased from Flipkart.Google Pixel Watch 2Google has shared two different teasers on its social media platforms. In the teaser, which is likely not aimed at the Indian market, the company has teased the Google Pixel 8 Pro and Pixel Watch 2. The teaser also briefly shows a pair of TWS earbuds that look like the Google Pixel Buds Pro.It could be possible that the company is bringing a new or an updated version of its TWS earphones. It may also mean that the company is launching a new colour variant of the Pixel Buds Pro that matches the colour options of the Pixel smartphones. However, the company hasn’t said anything in this regard.Google Pixel 8, Pixel 8 Pro colours, specs (expected)Recently, it was reported that Google may launch the Pixel 8 in four colour options: Hazel, Obsidian, Rose and Mint. The Pixel 8 Pro is said to debut in three colour options: Obsidian, Porcelain and Mint. An image of Pixel 8 Pro was leaked in a Porcelain colour on the Play Store listing.Reports suggest that the Pixel 8 and Pixel 8 Pro will be powered by Tensor G3. The pro model is said to come with the Night Sight video feature.

Apple Inc. shares tumbled on Thursday, on track to wipe out $200 billion of market value in just two days, as China plans to expand a ban on the use of iPhones to government-backed agencies and state companies.Shares of the Cupertino, California-based company fell as much as 5.1%, bringing its two-day slump to 6.8%. Apple is the biggest component in major US equity indexes, adding to a broader selloff sparked in part by a litany of woes in China.The world’s second-biggest economy has been slumping amid a protracted crisis in its real estate market, threatening demand for everything from commodities to consumer electronics. The iPhone maker counts China as its biggest foreign market and global production base.Adding to Apple’s troubles are rising US Treasury yields as bonds sell off on worries the Federal Reserve will have to step up its fight against inflation as the US economy remains resilient.The news is having a widespread effect on the markets, with investors selling everything from chips, mega-cap technology to US-listed Chinese stocks.“The Nasdaq is sinking as one bad Apple spoils a bunch of mega-cap tech stocks,” said Edward Moya, senior market analyst at OANDA. “Apple’s growth story is heavily reliant on China and if the Beijing crackdown intensifies that could pose a big problem to the bunch of other mega-cap tech companies that rely on China.”The tech-heavy Nasdaq 100 Index was trading lower by about 1%, meanwhile the Philadelphia Semiconductor Index, which consists of several Apple suppliers, was down 2.5% on Thursday.Interesting TimingBank of America Corp. analyst Wamsi Mohan notes that the “timing of the potential ban is interesting” given the recent launch of Huawei Technologies Co. high-end 5G-capable smartphone.Huawei’s Mystery Phone Shows Wireless Speeds as Fast as AppleThe teardown of the new device shows that Beijing seems to be making early progress in a nationwide push to circumvent US efforts to contain its ascent, with Huawei’s Mate 60 Pro being powered by Semiconductor Manufacturing International Corp.’s 7nm chips, according to an analysis that TechInsights conducted for Bloomberg News.If Beijing goes ahead with a ban, the unprecedented blockade might also affect several other US technology companies that rely on sales and production in China. Apple suppliers across continents were trading lower on Thursday as multiple reports confirmed China’s latest changes.However, bullish analysts like Wedbush Securities’ Daniel Ives think the effect of an “iPhone ban is way overblown” as it would affect less than 500,000 iPhones of the roughly 45 million he expects to be sold in the country over the next 12 months.“Despite the loud noise Apple has seen massive share gains in China smartphone market,” Ives, who has an overweight rating on the stock, wrote in a note.

Groww cofounder Lalit Keshre said the startup has got approval from SEBI for the Groww Nifty Total Market Index Fund Earlier this year, Groww acquired the mutual fund business of Indiabulls Housing Finance, clearing the path for it to launch mutual fund offerings The competition in the country’s mutual fund space is heating up, with the likes of Groww’s rival Zerodha and Jio Financial Services also set to enter the sector Groww has received approval from the market regulator Securities and Exchange Board of India (SEBI) to launch its first index fund, paving the way for the stockbroking platform’s entry into the mutual fund space. “Groww Mutual Fund got approval for its first NFO – Groww Nifty Total Market Index Fund,” Groww cofounder Lalit Keshre posted on X (erstwhile Twitter). Earlier this year, Groww acquired the mutual fund business of Indiabulls Housing Finance for a consideration of INR 175.6 Cr. This cleared the path for it to launch mutual fund offerings. The latest development comes days after Groww’s rival Zerodha submitted draft offer documents with the market regulator for the launch of two funds, the Zerodha Tax Saver (ELSS) Nifty Large Midcap 250 Index Fund and the Zerodha Nifty Large Midcap 250 Index Fund (ZN250). Zerodha has tied up with smallcase for its foray into the mutual fund space. Last month, the bootstrapped stockbroking unicorn received the final approval from SEBI to start the operations of its asset management company (AMC).  With this, the stage is set for Zerodha and Groww to expand their competition to the mutual fund sphere as well. Founded in 2017 by former Flipkart employees Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal, Groww offers an online stockbroking platform and direct mutual funds.  It competes with Zerodha, ETMoney and StockGro, among others. Last month, PhonePe also launched a share trading platform, Share.Market. Of late, Groww’s has been focusing on diversifying its product portfolio. It started offering instant personal loans on its platform after it received a licence to operate as a non-banking finance company (NBFC). In July, it also launched the UPI payments feature. Groww slipped into the red in the financial year 2021-22 (FY22), posting a loss of INR 239 Cr as against a profit of INR 167.6 Cr in FY21. However, operating revenue jumped 11.8X YoY to INR 350.9 Cr in FY22 from INR 29.5 Cr in the previous year. The entry of Groww and Zerodha in the mutual fund space comes at a time when Jio Financial Services has formed a joint venture with the world’s biggest asset manager BlackRock to grab a share in India’s $540 Bn mutual fund industry. The joint venture has earmarked an initial investment of $300 Mn to establish itself.

Snap, the parent company of Snapchat has announced new features to further protect kids between the age of 13-17 years from potential online risks. These features will begin to roll out in the coming weeks. The latest safeguards build on the protections that are already available to limit unwanted interactions or potentially risky contact on the platform.What will these features do?The new features are aimed to protect teens from being contacted by people they may not know in real life. They will also provide a more age-appropriate viewing experience on the content platform. Along with a new strike system and new detection technologies, these features will also enable more effective removal of accounts that may be trying to market and promote age-inappropriate content. “As a messaging platform for real friends, the goal is to help Snapchatters communicate with people that matter to them, and to ensure that the content they view on the app is informative, fun and age-appropriate,” the company said. What are new features?In-App Warnings: This feature will send a pop-up warning to a teen if someone tries to add them as a friend when they don’t share mutual contacts or the person isn’t in their contacts. The message will urge teens to carefully consider if they want to be in contact with this person. Stronger friending protections: Snapchat already requires 13-to-17-year-olds to have several mutual friends in common with another user before they can show up in Search results. The company is now raising the required number of friends needed to show up in search. Immediate banning of accounts: Snapchat does not allow harmful content such as sexual exploitation, pornography, violence, self-harm and misinformation on the platform. If an account is found engaging in this activity, it will be immediately banned. “Our latest features are thoughtful in-app features that are designed to empower teens to make smarter choices, and talk openly about staying safe online. We’re committed to making sure Snapchat is a place where you can be creative and stay safe and above all, the safety and well-being of our community in India, which includes over 200 million users, is our top priority,” said Uthara Ganesh, head public policy-South Asia at Snap.New tools for familiesIn addition to the new safeguards, Snap is also releasing new resources for families, which include an updated parents guide at parents.snapchat.com. The guide lists protections for teens, tools for parents and a new YouTube explainer series.

Localized data refers to information or content obtained from and restricted to access from a specific location. Data of this nature contains aggregated information that could provide businesses with insights into customer behavior and preferences of specific populations. On the other hand, Business Intelligence (BI) refers to methods and means by which companies facilitate data collection, collation, analysis and, presentation. However, no definition or concept of BI is complete without including the data and the quality of the data. For an international business, localized data is especially important to the quality of BI systems because of its peculiarity to the population of interest. However, countries are increasingly localizing data, citing security reasons. This article will explain how localized data impacts business, what they are used for, and how to harvest them with a location proxy. How Does Localized Data Impact Business Intelligence In business, data helps identify patterns and correlations that are not usually obvious. Based on the scope of data collection, data can be local or international. Local data originates from the home country of the business, while international data is obtained from foreign markets. Localized data is the type of data that businesses seek to obtain as part of an international data collection operation. With proper analysis and interpretation, this type of data can give businesses an edge in a business sphere that can seem crowded. That said, here are specific ways that Localized data can affect business intelligence: Improved accuracy of insights. Data informs insight, and accurate data means accurate insights. Localized data is the most accurate form of data obtainable on a population. For instance, any survey of a population can identify customer distribution, but localized data can accurately chart the distribution in a region. Specific cultural and regional relevance. Localized data can point to cultural beliefs and preferences affecting consumer behavior. For instance, an international fast-food business looking to operate in India might be aware of the general stance on beef consumption. However, localized data could help point out that the Hindus make up the vast majority of the population, thus ruling out beef-containing meals as a potentially nationally successful meal. Accurate assessment of expansion prospects. Businesses planning to expand into new markets can better assess the security of their position by using localized data. In this case, they can use localized data to understand local competition, determine demand and preferences, evaluate regulatory measures, and optimize the efficiency of their operations. Fairer analysis of global performance. Using localized data, businesses can assess the performance of products and services with more contextual knowledge. So they can make smarter decisions and develop strategically sound plans. How Web Scraping and Proxy Servers Help Localized Data Collection Localized data may frequently have geographical restrictions to prevent residents outside the region from gaining access. A web-scraping tool and a location proxy can help businesses work around these restrictions if they exist. The location proxy server receives the internet traffic from the computer collecting the data. Once received, it then forwards the traffic (in this case, a scraping request) to the target servers of the website. This means that the target website would recognize the traffic as originating from the location of the proxy server. On the other hand, after the target website receives the scraping request, the web scraper downloads the HTML contents of the site and extracts the needed data from within. In this way, the location proxy and web scraper complement one another to bypass geographical and IP restrictions on data and automatically retrieve them. Women using computers with cloud network How the Quality of Proxy Providers Affects Localized Data Collection A large pool of IP addresses and variability in locations within the pool are attractive features for business proxies. A location proxy provider with many addresses in many countries is beneficial for localized data collection in the following ways: Access to more locations. More variation in the countries means the business can access localized data from more locations if needed. Some proxy providers have access to over 150 countries. Such a proxy would allow its users to access data from a vast pool of locations, increasing the reach of their data collections. For instance, a business owner in the UK can extract information from a US website using a US proxy and vice versa. Efficient load distribution and scalability. Any proxy provider with many addresses allows users to rotate their proxies during data collection. However, the size of the address pool within a location can make rotations more efficient. A larger pool means that users do not have to reuse an address (and risk an IP block) very often. Conclusion There is no business intelligence without data, and the more accurate the data collected, the more valuable the intelligence obtained would be. Considering the importance of localized data to BI, businesses prioritize obtaining them, regardless of the obstacles or restrictions surrounding their acquisition. The result of this in the business world is that companies hire the best people, utilize the best technologies, and try to collect localized data. Web scraping and proxy providers work in tandem to make this possible. Any business looking to positively distinguish its performances from those of its competitors should be doing the same.