In the declining second quarter, iPhone shipments were affected the least, witnessing a 6 per cent decrease year-on-year, while also registering an increase in share of shipments to 55 per cent. Among the Android brands, Samsung, Motorola, and TCL-Alcatel experienced the most significant drops in shipments.
Samsung, which accounted for 23 per cent of total smartphone shipments, witnessed a decline of 37 per cent in Q2 2023. Meanwhile, Motorola, the third biggest shareholder, registered a 17 per cent decline in Q2 2023. TCL, which also includes the Alcatel Onetouch brand, accounted for 3 per cent of shipments, registering a staggering 69 per cent decline.
Google, which had a 3 per cent share in Q2 2023, was the only manufacturer, which saw an increase in shipments, almost half of what it registered in the same quarter last year, accounting for 2 per cent of total shipments in Q2 2023.
According to Research Analyst Matthew Orf, there was a decline in smartphone shipments in Q2 2023 due to low consumer demand. The summer sales slump arrived early, despite the decrease in inflation and the strong job market. Consumers were hesitant to upgrade their devices due to market uncertainty. This trend is expected to continue in Q3 2023, but there is optimism regarding the upcoming release of the iPhone 15.
According to Research Analyst Matthew Orf, there was a decline in smartphone shipments in Q2 2023 due to low consumer demand.
The summer sales slump arrived early, despite the decrease in inflation and the strong job market. Consumers were hesitant to upgrade their devices due to market uncertainty. This trend is expected to continue in Q3 2023, but there is optimism regarding the upcoming release of the iPhone 15.
Apple‘s shipments declined in the recent quarter, but their share of shipments increased by 10%. The three major carriers offered attractive promotions for both postpaid and prepaid plans, including credits for the latest iPhone and discounts for older models.
Trade-in credits hit record highs, with Verizon offering up to $1,100 for the Pixel Fold. Google’s Pixel 6a entered the prepaid market to compete with the iPhone 11, and both devices were heavily subsidised.
Despite a drop in smartphone shipments, the foldable market achieved significant accomplishments during the quarter, notes senior research analyst Maurice Klaehne.
Motorola unveiled its latest foldable device, the Razr+, in the US after a hiatus since 2021, while Google debuted its first foldable, the Pixel Fold, offering an alternative to Samsung’s Galaxy foldable devices. As Samsung prepares to launch new models of the Galaxy Z Flip and Z Fold in Q3 2023, it is possible that foldable shipments in the US could reach record highs during that quarter.
