Why Amazon introduced the new Hinglish mode in India
The US-based giant revealed that in many households Hinglish has become a commonly spoken dialect in India households. This unique conversational style was the reason for Amazon to develop the multilingual mode for Alexa, with India becoming the first country where this was launched.
How users can use the Hinglish mode
The Amazon Alexa users can easily make requests like “Alexa, Bollywood ke latest songs sunao”, “Alexa, Delhi ka weather kaisa hai?”, “Alexa, solar system ke baare mein batao”, and “Alexa, makar rashi ka horoscope batao” in the Hinglish mode.
Alexa’s desi-ness in India delights customers
Alexa in India also harbours uniquely ‘desi’ and charming responses that continue to delight customers. They enjoy getting to know about Alexa’s likes, dislikes, and personal preferences on topics that matter most to Indians. For example: “Alexa, kaisi ho?”, “Alexa, kya tumhe garmi lagti hai?”, “Alexa, filmy dialogue sunao”, “Alexa, tumhara favourite cricketer kaun hai?”, “Alexa, tell me a Bollywood joke”, and “Alexa, kya bolti tu?”.
How to activate multilingual mode
To activate multilingual mode, customers can simply say, “Alexa, speak in English and Hindi” or “Alexa, Hindi aur English bolo”. Customers can also opt for this language setting by navigating to their Echo device settings on the Alexa mobile app.
